A structured service
Information architecture and core flows developed from the ground up.
01UX concepts
Developing the journey
through the service.
The product first needed a clear sequence: where do insured users enter, how do they select an aid, and what information do they need before looking for a provider?
With GWQ, we translated these tasks into information architecture and concrete flows. The MVP connects selection, categories, information and postcode search.
UX flow · hello Hilfsmittel
The core flow connects medical-aid selection, information and provider search. The graphic is an edited historical working document.
02Information architecture & wireframes
Connecting selection, information
and search.
Aid selection offers direct search and category browsing. Both lead to information about the aid and a search for suitable providers.
We developed these relationships in wireframes. The overview includes pages, transitions, search results and open states, allowing GWQ and us to discuss the service as a connected product.
Information architecture · Key wireframes
The working overview connects service pages and transitions. The original was marked as work in progress.
Information in the right place
Categories bring together process information, costs and FAQs before provider search.
From medical aid to provider
Postcode search connects the selected need with a provider results view.
03User testing & iteration
Improving orientation
within the flow.
GWQ conducted the tests and presented the findings. I valued this separation from the design team because it provided independent feedback on our work.
The findings revealed small but specific orientation problems: breadcrumbs were not visible enough, and the beginning and end of the guided flow needed to be clearer. We revised those details.
Make the current step recognisable
We improved breadcrumb visibility to clarify users' position in the flow.
Clarify the start and finish
We revised the wizard's entry and completion to make the guided flow clearer.
04UI & white label
One interface for
different health insurers.
We designed the interface on that foundation. The entry explains the steps, selection combines search with illustrated categories, and navigation indicates progress.
Insurers differed not only in branding but also in content, requirements and processes. We needed to reconcile those differences with a shared flow and design. White labelling therefore went beyond changing colours and logos.
The screens use an example health-insurer brand. The work included responsive interfaces and shared design guidelines.
Design outcome
A new service for medical-aid selection and provider search.
The product idea became a live service. Insured users can select medical aids through search or categories and look for suitable providers. GWQ also gained a shared UX and UI foundation that accommodates different health insurers. GWQ’s user tests informed the work before launch; customer feedback guided subsequent development.
User guidance refined
Selection, information and search connected; breadcrumbs, entry and completion improved using test findings.
Interface designed
Responsive UI, white-label concept and design guidelines developed.
