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Brand identity and a reservation prototype

In around seven working days, we made the product idea ready to demonstrate in initial partner conversations, with a visual identity and a clickable reservation prototype. This did not require a finished app to be built first.

My role
Concept & design leadership · userdoo
Collaboration
Tommy Haacke and team · Client team
Outcome
Brand & clickable reservation flow
The Link smartphone composition showing branding, parking map and car park details
Original userdoo team designs, from branding to the reservation entry point. Content and vehicle details are examples.

Ready for partner conversations in seven working days

Situation

The client had a mobility idea and needed a clickable prototype for discussions with potential partners.

Role and responsibility

I led the concept, design direction, client coordination and team. We developed the brand, screens and prototype together.

Approach

We created the visual brand and reservation flow, from the map through car park information to the booking entry point. Live Activity and CarPlay concepts illustrated potential extensions.

Result

After around seven working days, the client could present the idea through a brand and clickable reservation prototype.

01 Visual foundation

Developing brand and interface
together.

We started with a rough logo idea and developed a visual foundation of wordmark, symbol, colours and typography, applying the direction directly to the app.

This gave the concept a coherent identity, from the first impression through the map, car park information and reservation actions.

Original brand board with The Link logo, dark green and lime palette, glyphs and typography
The brand board provided a shared design foundation for the prototype.

02 Reservation prototype

Making the core flow
ready to demonstrate.

The broader product idea connected parking with local offers and other services. For the first prototype, we focused on reserving a parking space.

The map provides the entry point. A car park card shows key details, with opening hours, prices and a reservation action in the detail view. This demonstrates the intended path from orientation to a specific choice.

Three app views: map overview, selected car park and detail page with prices and reservation action
Selected views from the reservation prototype, whose scope focused on this flow.
Orientation

Find parking options on the map.

Decision

Review location, availability and terms.

Next step

Move from the detail view into the reservation.

03 Additional concepts

Making information accessible
on the move.

Live Activity concept showing car park, parking duration and vehicle registration
Live Activity: a compact status concept outside the open app.

We also designed views for situations where the app is not in the foreground. The Live Activity concepts show the car park, parking duration and associated vehicle.

A CarPlay concept brought this idea onto the vehicle display. Both illustrated possible extensions of the product.

Live Activity and CarPlay are design concepts. The clickable app prototype remained focused on reservations.

CarPlay concept on a vehicle display with The Link parking status
CarPlay concept with sample data, illustrating the idea in a vehicle context.

04 My responsibility

Setting the direction.
Leading my team.

I led the concept work and client coordination, established the design direction and guided the designers in the userdoo team.

We developed the screens and clickable prototype together. My role combined client coordination, design decisions and leadership of the userdoo team.

Collaboration

My contribution

Concept, design direction, coordination and team leadership

Tommy Haacke and team

Joint development of screens and prototype

Client side

The team behind the product idea

Outcome

A tangible foundation
for partner conversations.

The prototype made the idea tangible for potential partners without requiring the client to commission a complete app first.

Brand

A coherent identity

Logo, colours and typography gave the idea a visual foundation.

Prototype

A demonstrable flow

The reservation prototype made the intended experience concrete.

Extensions

Views for use on the move

Live Activity and CarPlay illustrated potential additional touchpoints.

THE LINK remained in the concept and prototype phase. The app was not released.