Make status, points and progress towards the next benefit visible.
01 Shared foundation
Bringing the modules
into a coherent interface.
The core functions were already outlined. We brought them together visually and developed them for different use cases, using an initial set of recurring components.
The Offer Stream combines membership status, benefits, offers and events. Which elements appear, and their emphasis, changes by industry.
Arrange coupons, product offers and special benefits in the stream.
Include locations and events in each concept.
02 Designing membership
Expressing membership status
through the interface.
The two luxury-retail concepts show different expressions of the same membership logic.
The first variant centres on points, progress and the next benefit. A nearby store and an event connect the digital offering to a visit.
The VIP variant shifts the emphasis: the highest tier has already been reached. Exclusive offers replace progress towards the next status, and the visual design reflects that distinction.
03 Industry variants
Adapting content
to each context.
The variants needed to speak the language of each business. Alongside visual design, we adapted the selection and weighting of content.
Examples covered petrol stations, luxury retail, outdoor, restaurants, DIY stores and garden centres. The designs shown here illustrate two of those contexts.
Restaurants
Coupons and direct actions.
Ordering and reservations come first, followed by coupons and offers in horizontal rows.
Outdoor
Membership and offers.
The home combines the points balance with a prominent action and product offers. Event views extend the concept.
04 My responsibility
Leading the design work.
Delivering with the team.
We worked directly with the client under limited time and resources. Our approach was pragmatic: build on existing ideas, establish a shared foundation and develop specific variants from it.
As lead, I guided two of my designers and handled client coordination, design decisions and delivery. The screens and prototypes were developed together within userdoo.
Collaboration
My contribution
Project and design leadership, client coordination and design-team guidance
Tommy Haacke and team
Components, detailed interfaces and prototypes for industry variants
Client team
Product idea, early screens and wireframes, and domain input
Outcome
Concrete app variants
for early market conversations.
The product team could approach existing industry contacts with relevant examples. Shared modules supported the variants and made the loyalty concept tangible for different businesses.
Offer Stream
Recurring elements for membership, offers, coupons, events and locations.
Industry variants
High-fidelity views tailored to different use cases.
Prototypes
Tangible designs for introducing the product and gathering early feedback.
