Product Design
& Strategy Lead

Led UX for patient-oriented access to medical-aid information and service providers. Translated business requirements and patient needs into the information architecture and responsive interfaces for hello Hilfsmittel, alongside a white-label concept for different organisations.

Worked through interface behaviour against the technical scope and prepared design guidance for development. The engagement also included an identity workshop, logo and brand style guide, connecting the service structure with a consistent visual language.

Developed the UX concept for the Mid-Market experience in P360, working from existing wireframes and flows. The scope covered the overall flow, a UI library and mockups of the core screens using proliance's design guidelines.

Connected the screens into an InVision click-through prototype intended for user validation. This made the proposed journeys available as a navigable experience for concept review and feedback.

UX consulting and hands-on design across separate client assignments in logistics, mobility, consumer experiences and healthcare. Work connected user flows and screen concepts with interaction details, specifications and coordination with product owners, developers and stakeholders.

Designed account-opening and financial-calculator experiences for HypoVereinsbank through Plan.Net. Reviewed the Plus Konto journey, developed solution concepts and prepared screens for client discussion.

For savings-plan, savings-goal, withdrawal-plan and purchasing-power calculators, structured the journey into understandable dialogue steps and editable results. Defined chart requirements, page layouts, modules and component behaviour, including interaction and animation guidance. Delivered wireframes and Confluence specifications and coordinated the handover with the UX lead.

Designed scientific workflows for ZEISS light-microscopy software, including a shared user interface and the Tiles and Positions modules. Analysed customer journeys and key interaction points around users' tasks and experiments, translating them into concepts for digital workflows.

Developed interaction designs, prototypes, specifications and assets in close collaboration with engineering. The work connected the needs of scientific users with detailed software behaviour and implementation, alongside a broader view of ZEISS' and its customers' digital workflows.

Product and interaction design for the MediaMarkt and Saturn mobile apps, with substantial work on the homepage and search experience as well as their connection to in-store shopping. Conducted and evaluated user interviews, prepared competitive analyses for app and search teams, and presented findings with proposed next steps.

Developed iOS and Android prototypes, interface flows and interaction documentation. Supported product owners with user stories and worked with other product teams, the brand agency and developers on specifications, assets and implementation within Scrum teams.

Developed app concepts connecting digital services with customers' visits to MediaMarkt and Saturn stores. Researched multichannel experiences, interviewed customers in stores and facilitated value-proposition design workshops with the product team.

Translated this work into interaction concepts and visual designs in coordination with the brand agency. Prepared interface specifications and assets for implementation by the sprint teams.

Worked on the digitisation of insurance advisory and sales workflows in FIT Vertrieb. Analysed insurance products and broke complex processes into manageable user tasks, supported by interviews, personas and usage scenarios.

Developed concepts, prototypes and specifications alongside a UX team working across Scrum teams. Close stakeholder coordination connected the advisory context and product requirements with the details needed for implementation.

Designed parts of BMW's digital sales platform USP, including sales-process overviews, search, young used cars and vehicle handover. Developed concepts with product owners and one or more Scrum teams, working closely with developers on interface behaviour.

Defined a platform UI style guide and contributed concepts and presentations for the user-testing environment. The work combined individual sales tasks with consistency across the wider platform.

Contributed interface and interaction design for digital publishing, with work on information architecture and visual design. Developed corporate-design and style-guide material alongside the interface concepts.

Redesigned navigation and search for a platform whose structure had evolved over several years. The work addressed both the overall information architecture and the core ways users found content.

Improved website templates and designed a new B2B area aimed at business partners, adapting its content and interface to their needs.

Modernised the product interface and developed UX concepts for new modules and features. Established a design concept, style guides, a pattern and interaction library, and information-architecture rules to give the platform a more consistent foundation.

Combined detailed UI work with reusable patterns that could be applied across the product.

Designed news experiences for iPhone, Android and iPad, alongside improvements to the FOCUS Online website. Interviewed stakeholders before developing app concepts and established regular user interviews as part of the design work.

Worked with internal and external stakeholders and a nearshore development team, helping establish how UX contributed within the product team. Also supported the recruitment of UX staff.

Analysed digital insurance-contract flows and users' needs and common questions. Structured long processes into smaller, meaningful steps and developed the resulting information architecture and user flows.

Created wireframes and a prototype for testing, refining the concepts in close coordination with stakeholders through SinnerSchrader.

Led UX for a startup with a small development team, working on registration, sizing, navigation, filters and product views. Interviewed shoppers and used prototypes for guerrilla user testing as well as development specifications.

Extended the existing iPad app concepts and worked on the move towards iPhone and web services. Introduced UX practices into the team and developed new features as MVP concepts for iteration.

Evaluated the customer journey through workshop search, tyre replacement and online booking. Synthesised usability findings to inform further website and concept development, focusing on how customers moved through the service-booking process.

Developed landing-page concepts and designs in the Maxymiser project context. The assignment focused on the page experience and its visual presentation.

Developed existing FriendScout24 features and helped the product team create a separate casual-dating service, from initial business goals through product design. Work included competitive analysis, personas, mobile-web and app prototypes, and the planning, execution and evaluation of user tests in the Scout Lab.

Prepared specifications and supported development teams, including offshore teams, across implementation. Coordinated with other Scout24 UX teams and created FriendScout24 style guides with the group organisation.

Designed websites and digital applications for small and medium-sized businesses. Combined concept development and visual design with CMS work and HTML implementation, covering both the interface and its technical realisation.

Contributed to a digital-experience pilot for media management and a press portal. Work included personas, interface research, navigation concepts and wireframes, with exploration of a tile-based navigation approach.

Designed web interfaces and implemented them in HTML, alongside concepts for digital services. Planned and coordinated newsletters and helped ensure the quality of content produced by content managers.

Provided second-level support and advice for internal applications and organised training for colleagues using those systems.

Advised customers on licensing solutions and benefits suited to their requirements. Responsibilities also included quality and status reporting, plus support and training for new team members.

Managed transfer logistics and resource planning in the Dominican Republic. Coordinated transfer buses and airport check-in operations, connecting staff deployment with day-to-day transport requirements.